Enhancing Productivity And Development Through Innovative Customer Service Practices

Effective customer relationship management is a pivotal function of any company. However, companies face significant problems in this area:

1. They often fail to meet customers’ expectations and rarely exceed them. 
2. They dedicate resources to providing non-value-added services.
3. They do not take into account the cost of customer service.
4. They promise to clients more than what they can deliver.
5. They do not discern differences between customer groups, thus providing a solution to all.
6. The company’s operating model does not sufficiently support customer service.

In order to address the problems identified above, small businesses must introduce significant innovations in their customer management;

• Recognise the value of different customer groups in the company and understand the expectations of each group at all points of contact with the company.
• Build value propositions that recognise the needs of customers.
• Identify gaps in the service model, define areas that need improvement and set priorities.

As a result, your company’s competitivenes ενισχυθεί δραστικά s and productivity, as well as its profitability will be drastically enhanced!