Αναβάθμιση του Επιχειρηματικού μοντέλου μέσω καινοτόμων δράσεων

DIGITAL AD STRATEGIES (DIGITAL ADVERTISING)

This ANAD- funded program will offer you hands-on help in gaining practical and comprehensive applied knowledge that will enable you to build your own ad campaigns in:

Google, YouTube and Gmail via Google Ads
Facebook, Instagram and Messenger via Facebook Ad Manager

You will start with the basics and within 21 hours you will have already learned how to create digital advertising as a professional!

The ultimate goal is the direct and effective promotion of your products and services online, with the primary aim of increasing your sales immediately.

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What I will learn in the Digital Advertising program

During the program you will develop professional ad campaigns based on the following types of advertising:

Re-marketing & Re-targeting Ads
Display & Search Ads
Responsive Ads
Dynamic Ads
Custom Audience Ads
Video Ads
Carousels & Slideshows Ads
Canvas Ads etc

What specialised knowledge & skills will I gain?

You will also acquire the knowledge needed to create Holistic Campaigns and effectively manage the following elements:

Campaign budgets
Campaign target groups (age, gender, location, interests, special relationships, etc.)
Campaign roles
Pixel & Tracking code installation and management
Custom Audience setup and configuration
Measuring and evaluating advertising results, etc.

LEARN ALL YOU NEED TO KNOW TO RUN PERFORMANCE ADVERTISING ON earn what you need to know to run PERFORMANCE ADVERTISING ON # Google, # Facebook, # Instagram, # YouTube & # Gmail!