The Digital marketing Professional Diploma follows the globally recognized digital marketing certification standards of OMCP, Google and eMarketer Association, and it constitutes the most credible and recognized professional diploma in Digital Marketing and Social Media in Cyprus. It is  recognized by a wide range of companies and organizations for its quality and its standards as well as for the value it provides to professionals and companies, alike.

Also, the program is audited and approved by the Cyprus Human Resources Development Authority (ANAD).

Programme Outline:

1. It aims at the whole area of digital marketing from a practical and technical perspective.
2. It utilizes examples through the experience of the instructors under the auspices and guidance of SocialSpace Global Media, a digital marketing agency which provides consulting and development services in the areas of digital marketing & social media, website and eShop design and development, digital advertising & SEO services, and other niche services to companies in Cyprus and abroad, for more than 10 years.
3. It follows the highest international standards and it remains up-to-date, while constantly following the recent developments in the area of digital marketing.
4. It is long enough in duration, providing participants with the time required comprehend the subject matter during the practical part of programme.
5. It fully covers and in depth the entire subject, while giving great attention on practical exercises.

The Instructors:

The only digital marketing program in Cyprus which is taught from four specialized and experienced instructors who cover the important sections of Digital Marketing, Social Media and Visuals through Graphic Design, from a strategic and technical perspective.

Specifically, the instructors of the program:

1. Are recognized professionals with many years of practical experience on their field.
2. Are certified instructors from the Cyprus Human Resources Development Authority, who can train and consult professionals and companies.
3. Are next to the candidates, willing to help and assist them, even off hours and for a significant period of time after the conclusion of the programme.
4. They remain continuously informed and up-to-date with the latest news and local & international developments in the areas of Digital Marketing and Social Media, in order to provide participants with world class skills and knowledge.

Here at SocialSpace Academy we care for your professional development:

1. Offering access to digital marketing and social media jobs with a very high percentage of employment.
2. Offering the required tools, skills and knowledge for your career promotion in the company you work for as well as for your salary increase.
3. Practically supporting your efforts, providing advise and technical support.

To be awarded with the Digital Marketing Professional Diploma you will need to attend and pass successfully the final exam and submit a special project.

You will need to achieve at least a score of 70% on both of the exam and project.

After the successful completion of this program you will be able to:

General knowledge

1. Understand the Customer Journey of your potential customers on social media, on your website and  the Internet in general and also the way they think and make decisions.
2. Utilize and take advantage of the digital channels of communication with your customers.
3. Learn all the tools and resources that you have at your disposal in order to focus on those which will help you build a successful Brand Online.

Design and Development of Strategic Digital Marketing

1. Develop strategies of digital marketing and social media including action plans with a realistic budget, with a focus on the strategic management of the digital presence of your company, design and digital advertising costing strategies with focus on Facebook, Instagram and Google, Search Engine Optimization (SEO) and strategic development of an efficient digital brand.
2. Design and execute strategies exploiting a functional blend of digital marketing & social media tools and campaign.

Project Management and Implementation 

1. Create and implement promotional campaigns based on organized structure and guided by important Key Performance Indicators (KPI’s) like organic management of your social media, broadcasting of promotional emails, optimization of your website and its ranking on Google’s first page results, design and execution of digital ads for immediate sales, and more.
2. Increase the conversions of visitors to potential customers and of your sales.
3. Decrease the execution expenses of a low budget campaign.
4. Set roles for the execution of different responsibilities like project and campaign management, content authors and editors (text writing, graphic designers, video editors, etc.) digital and social media managers.
5. Develop the necessary language and communication with your external and internal associates (Social Media Managers, Website Designers, Search Engine Optimization Specialists, Advertisers, Graphic Designers, etc.) to maximize your results as well as reduce your costs and mistakes.

Measurement and evaluation of results

1. Monitoring and optimizing the performance of your promotional activities.
2. Take precautions against possible errors and pitfalls.
3. Create reports of results and activities, always with an emphasis on defined KPI’s.

This programme is absolutely practical, with the ultimate goal of your success in increasing the sales of your company as well as in establishing your digital brand through the design and implementation of effective digital promotional campaigns.

Company owners, Managers and Supervisors in Marketing, IT, Public Relations and Communication, marketing and sales officers, freelancers, Self-employed, business Consultants, and in general all professionals that are involved in the development of a Digital Marketing Strategy.

The Digital Marketing Professional Diploma by SocialSpace Academy is the only programme in Cyprus which combines the strategic aspects of digital marketing with the practical implementation. It utilizes real-life examples and case studies on a wide range of technologies and digital marketing areas.

Through practical group exercises you will apply in practice the following:

1. Creation and configuration of accounts on social media.
2. Creation of a scheduling plan for posting different types of posts, in conjunction with all the peripheral activities you will need to implement.
3. Development and execution of advertisements on Facebook, Instagram and Google.
4. Creation of reports and monitoring of campaign progress.
5. Website updating and optimizations with SEO techniques
6. Creating promotional campaigns by taking advantage of Email and Mobile Marketing technologies.

*For the creation of digital ads you will need to have with you a business credit or debit card. Internet cards are not accepted by Google.

The only requirement is a good knowledge of computers and the Internet. For better results however, we do suggest a basic Social Media knowledge.